Artists also have more control over their presence on Spotify including selecting the “artist’s pick,” and they can update their bios and post playlists. It was originally launched in a web version earlier this year, but the mobile app allows musicians to access the info from the tour bus and the geographic streaming data can be instrumental to musicians and their teams to plan tours more effectively. In an effort to make its mountains of data available to musicians and their managers, Spotify just launched the Spotify for Artists app that provides mobile access to analytics-everything from which playlists are generating new fans to how many streams they are getting overall. Every user gets a personalized playlist every week from Spotify of music that they have not heard before on the service, but that will be something the listener is expected to enjoy-a modern-day version of a best friend creating a personalized mix tape. One example is the Discover Weekly feature on Spotify that reached 40 million people in its first year. As the service continues to acquire data points, it’s using that information to train the algorithms and machines to listen to music and extrapolate insights that impact its business and the experience of listeners. There’s no doubt Spotify is a data-driven company and it uses the data in every part of the organization to drive decisions.
When you have tens of millions of people listening to music every minute of the day, you have access to an extraordinary amount of intel that includes what songs get the most play time, to where listeners are tuning in from and even what device they are using to access the service. Data: Powerful By-product of Streaming Music
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